Fujifilm 400

Fujifilm 400 is a versatile 35mm colour negative film made for everyday shooting and changing light.

Its ISO 400 speed gives you more flexibility than slower films, making it a good option for everything from sunny days and overcast afternoons to indoor photography with flash. It produces vibrant, natural colour with good sharpness, fine grain and pleasing skin tones.

The extra speed also makes Fujifilm 400 handy for street photography, travel, family photos and moving subjects where you might need a faster shutter speed.

It's an easy film to keep loaded in your camera when you don't know exactly what the day will bring, with enough exposure latitude to make it a forgiving choice for newer film photographers as well as experienced shooters.

Best for

• Everyday photography
• Street photography
• Travel and holidays
• Portraits and people
• Family photos
• Moving subjects
• Overcast conditions
• Indoor photography with flash
• Beginners looking for a versatile first film

What to expect

Expect vibrant, natural colour, fine grain and good sharpness from a film designed to work across a broad range of everyday situations.

ISO 400 gives you more flexibility when the light drops than Fujifilm 200, making it easier to use later in the day, under cloud cover or when photographing moving subjects.

Fujifilm also gives the film wide exposure latitude and emphasises its natural reproduction of skin tones, making it a particularly useful all-rounder when you want to load a camera and simply get out and shoot.

Developing

C-41 colour processing.

Fujifilm 400 uses the standard C-41 colour negative process, so it can be developed by labs offering regular colour film processing.